【慈幼通訊社 ─ 2024 年2月23日羅馬慈幼總部訊】 ─ 2024 年傳播研討會「塑造明天」旅程的第二次聚會，定於 2024 年 8 月 1 日至 7 日在羅馬宗座慈幼大學 (UPS) 舉行，社會傳播部門建議現在就要積極主動、細心地研究，為慈幼家庭未來的傳播做好準備。讓我們一起來閱讀。
科技進步及社會變化不斷地改變世界。技術創新有時就像電影中的特技效果，透過精湛的剪接技巧帶來刺激和興奮。在不同的科技和社會架構下，有著長期教育年輕人傳統的慈幼家庭，面臨著以聖鮑思高神恩塑造傳播未來的挑戰。「塑造明天」這口號不僅是座右銘，更成為全球慈幼傳播發展的行動指南。慈幼傳播將邁向現代化的旅程，但要紮根於傳統。
慈幼家庭站在創新傳播的門檻上，其特徵是人格主義精神、對人類的關心和對人性尊嚴的尊重。在快速的數碼世界中，塑造明天旨在建立世代之間的橋樑，並促進世界各地不同慈幼會機構之間的合作。這也是傳媒努力激發和鼓勵年輕人積極參與慈幼會團體生活的努力。
慈幼傳播不僅是傳遞訊息，更重要的是建立關係。科技發展對現今傳播的挑戰，往往是掩蓋了人際關係這珍貴的形象。另一方面，透過使用新技術，慈幼家庭超越了國界，創造了一個在世界各地同時如心臟跳動著的團體。
「塑造明天」邀請您透過明智和負責任的慈幼傳播，積極參與創造更美好的未來。它鼓勵人們理解不斷變化的社會傳播框架、吸收有效傳播的原則並重視媒體的作用。它也肯定了信息要適應受眾和多渠道傳播的變化。同時，它承認社交媒體在福傳中的作用，接受 2023 年 10 月羅馬主教會議上討論的數碼傳教士的概念，並在傳播中以基督倫理為指導。最後，它提醒我們須要為媒體活動分配足夠的財政資源，並尋找方法為慈幼家庭提供更廣泛的媒體和人際傳播培育。
慈幼會社會傳播部門眾代表總結道：「我們邀請您參加將於 2024 年 8 月 1 日至 7 日在羅馬舉行的傳播會議。」
“Shaping Tomorrow”. The future of communication in the Salesian Family
(ANS – Rome – RMG, 23 February 2024) – In the second appointment of the journey towards the Communication 2024 Conference “Shaping Tomorrow”, scheduled to take place from 1 to 7 August 2024 at the Pontifical Salesian University (UPS) in Rome, the Congregation’s Sector for Social Communication suggests a proactive and attentive look at how to prepare the future of communication in the Salesian Family already now. Let us read it together.
The world is constantly transformed by technological advances and dynamic social changes. Technological innovations sometimes resemble exceptional special effects in a film, evoking a thrill through the sophisticated application of editing. In a different technological and social configuration, the Salesian Family, with its long tradition of educating young people, faces the challenge of shaping the future of communication in the spirit of Don Bosco. The slogan SHAPING TOMORROW becomes not only the motto, but also a guideline for actions leading to the dynamic development of Salesian communication worldwide. The future of Salesian communication is a journey towards modernity, but with solid roots in tradition.
The Salesian Family stands on the threshold of innovative communication, characterised by a spirit of personalism, concern for the human being and respect for his dignity. In a world of digital acceleration, SHAPING TOMORROW aims to build bridges between generations and to promote collaboration between different Salesian institutions around the world. It is also a media effort to inspire and encourage the active participation of young people in the life of the Salesian community.
Salesian communication is not only about transmitting information, but above all about building relationships. The impact of technological developments on today’s communication challenges often obscures this precious image in the landscape of human relationships. On the other hand, by using new technologies, the Salesian Family transcends borders, creating a community whose heart beats simultaneously in many corners of the world.
SHAPING TOMORROW is an invitation to actively participate in creating a better future through wise and responsible Salesian communication. It is an encouragement to understand the changing framework of social communication, to assimilate the principles of effective communication and to value the role of the media. It is also an appreciation of changes in the adaptation of messages to the audience and multi-channel communication. It is at the same time an acknowledgement of the role of social media in evangelisation, embracing the concept of digital missionaries as discussed at the Rome Synod in October 2023, and being guided by Christian ethics in communication. Finally, it is a reminder of the need to allocate adequate financial resources to media activities and to look for ways to educate the Salesian Family in media and interpersonal communication more broadly.
“We invite you to join us for the Communication Conference to be held from 1 to 7 August 2024, in Rome” The Salesian Social Communication Sector representatives conclude.